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The Journal News: Valhalla startup tries to change conventional thinking on oil changes

Sunday, January 4th, 2009

Jan 4, 2009 – The Journal News: Valhalla startup tries to change conventional thinking on oil changes

http://www.lohud.com/apps/pbcs.dll/article?AID=2009901040316

microGreen filter featured in daily news on Autoline Daily

Tuesday, December 23rd, 2008

Dec 23, 2008 – microGreen filter featured in daily news on Autoline Daily

http://www.autolinedetroit.tv/daily/?p=2097

microGreen Filter Featured in Automobile Magazine

Tuesday, December 23rd, 2008

Dec 23, 2008 – microGreen filter featured in Automotive Magazine

Click here to view article

Pace University Converts Campus Fleet to SOMS Technologies’ microGreen Extended Performance Oil Filter

Tuesday, December 16th, 2008

Saves 650 gallons of oil and over 30% in oil-related maintenance costs

Valhalla, New York – December 16, 2008 – SOMS Technologies LLC, a provider of engine oil filtration products, today announced that Pace University is using the microGreen™ extended performance oil filter in its entire fleet of campus vehicles. By installing SOMS’ microGreen oil filters, the University’s vehicles now operate up to 24,000 miles without an oil change, saving an estimated 650 gallons of motor oil and over 30% in oil-related maintenance costs within a 12 to 18 month period.

Pace University is currently installing the microGreen filter on its entire fleet of approximately 60 vehicles, including cars, vans and buses. Pace was part of the initial fleet testing program for the microGreen filter and the results validated the filter’s patented technology, which extends the life of engine oil through advanced filtration.  During the testing period, oil samples from several vehicles were thoroughly analyzed by an independent laboratory for particulate contamination, wear metals, viscosity and overall chemistry every 3,000 miles. The test results revealed that the filter maintained oil cleanliness and oil quality over 24,000 miles without depleting the additives.

“With over 35 years of experience in maintenance repair, I was fascinated when I first heard about the microGreen filter. The filter technology is a huge leap in oil maintenance, yet is contained in a standard spin-on canister so it is easy to install and use.  I was interested enough to initiate testing on a few vehicles, and at each testing interval, the laboratory reports clearly showed the product was truly remarkable,” said Andrew Mendola, shift supervisor for Pace University’s Department of Transportation.  “Pace University has a clear mission of becoming environmentally-friendly, and the microGreen filter is helping us reach that goal. We will cut the amount of filters we dispose of in half and reduce our oil disposal by over 70% - all this while reducing our oil and filter maintenance costs.”

Pace University’s fleet of vehicles are used by university employees for internal departments and student shuttle services between campuses or to student activities. As the first university to implement the microGreen filter, this deployment underscores the university’s commitment to preserving the environment through sustainable practices.

“Pace University is paving the way for universities, and other fleets, to adopt environmentally-friendly practices while reducing maintenance costs, and we are excited to be a part of this initiative,” said Miles Flamenbaum, CEO of SOMS Technologies. “SOMS developed the microGreen filter to provide an eco-friendly, cost-saving alternative to vehicle maintenance and we are fulfilling this mission through fleets such as Pace University.”

The microGreen oil filter launched in October 2008 and is compatible with vehicles equipped with a traditional spin-on oil filter canister.  It is now sold through authorized distributors across the U.S. and online at http://www.microgreenfilter.com/.

About SOMS Technologies LLC

SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources.  The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil.  The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets.  The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending.  The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com/.

Energy Daily: Green Filter Cuts Oil Use

Monday, December 15th, 2008

Dec 2008 – Energy Daily:  Green Filter Cuts Oil Use

http://www.microgreenfilter.com/TheEnergyDailyreprintclip.pdf

microGreen Filter Featured in Wall Street Journal

Thursday, December 4th, 2008
DECEMBER 4, 2008, 4:44 P.M. ET

New Filter Promises to Save Oil and Money

What is it? The microGreen oil filter from SOMS Technologies is a new design that is similar to the paper oil filters used in most passenger cars and trucks but also includes a second filter. The microGreen fits the standard “spin-on” mount found on most cars and trucks and can be used in place of the filters sold at auto parts stores or installed by dealers, quick-lube shops and other auto repair outlets.

Why is it different? The second filter in the microGreen design is made of a patented technology and can capture particles in the oil down to 2 microns without impeding the flow of oil — a hurdle that has limited development of longer-lasting filters in the past. Removing these smaller particles means the engine oil is kept cleaner and can be used longer. Steve Kirchner, SOMS’ chief operations officer says the filter still needs to be changed every 6,000 miles, but the oil can remain in the engine for as much as 30,000 miles. Most vehicles need an oil change between 3,000 and 10,000 miles.

What are the benefits? Changing the oil less frequently saves money and has environmental benefits because less oil is used. SOMS’s Mr. Kirchner says roughly 600 million gallons of oil are used each year in engines. While some of that can be recycled, a good portion is not disposed of properly and can end up as a pollutant. SOMS estimates that the microGreen can cut oil maintenance costs by around 65% to 70%, and uses 70% less oil and fewer filters than conventional designs. Not changing the oil can also save time and hassle. Most drivers should get their oil changed between 3,000 and 6,000 miles, which translates to three to four times a year if you drive 12,000-15,000 miles a year. SOMS suggests changing the filter in the spring and the fall. SOMS has also paid for external tests of oil quality in vehicles using the microGreen filters to show that there is no degradation over the longer use period.

Downsides? The microGreen is two to three times more expensive than normal oil filters, depending on the type of vehicle. But that additional cost is quickly offset by doing fewer oil changes. Still, oil changes are one of the cheapest and quickest things that drivers can do to prolong the life of a car engine – and even improve fuel economy. Many quick lube outlets charge less than $30 for an oil change that can take as little as 10 minutes. An oil change also provides a reason to check over a car or truck for other safety or maintenance issues. The microGreen isn’t available in most auto parts stores. The easiest way to get them is from the online store on the Web site, which launched last month.

Rand Capital Announces Investment in SOMS Technologies LLC

Wednesday, December 3rd, 2008

BUFFALO, NY, December 3, 2008 — Rand Capital Corporation (NASDAQ: RAND) (“Rand”), a business development company (BDC) that provides capital and managerial expertise for small to medium-sized private companies, invested in two new companies in the past month through its subsidiary, Rand Capital SBIC;L.P.

Rand invested $250,000 in SOMS Technologies, LLC (Valhalla, NY) (www.microgreenfilter.com). SOMS Technologies produces and markets the microGreen Extended Performance Oil Filter. These revolutionary filters employ a patented technology and allow vehicles to reduce engine oil consumption by 70% and oil maintenance costs by 65%. The microGreen filter is currently offered to fleets directly from the company as well as through distributors by calling (877) 757-SOMS. Consumers can purchase the filter through the company’s website at (www.microgreenfilter.com). “We have worked with the company for the past few years and have been impressed by the rapid adoption by fleet operators. It is nice to have a product that saves money and provides environmental benefits,” said Pete Grum, CEO of Rand Capital. “We are extremely pleased to include Rand Capital as an additional investor in the company. The funds will enable us to continue to grow, support our customers, and expand sales of the microGreen filter,” said Miles Flamenbaum, CEO of SOMS Technologies.

Safe Harbor Statement

Information contained in this release, other than historical information, should be considered forward-looking, and may be subject to inherent uncertainties in predicting future results and conditions. These statements reflect the Corporation’s current beliefs and are subject to a number of risk-factors, including: general economic conditions which affect Rand and our portfolio companies’ operations; valuation and illiquid nature of the portfolio investments; high degree of risk from investing in private companies; the regulated environment in which we operate; the amount of debt resulting from borrowing funds from the SBA; dependency upon key management for investment decisions; and the competitive market for investment opportunities and fluctuations in quarterly results. Please see the Corporation’s Form 10-Q, Item 1A, previously filed with the Securities and Exchange Commission for a detailed discussion of the risks and uncertainties associated with the Corporation’s business. Except as otherwise required by Federal securities laws, Rand Capital Corporation and Rand Capital SBIC, L.P. undertakes no obligation to update or revise forward-looking statements for new events and uncertainties.

ABOUT RAND CAPITAL
Rand Capital is a publicly held Business Development Company (BDC), and its wholly owned subsidiary is licensed by the Small Business Administration (SBA) as a Small Business Investment Company (SBIC). Rand and its subsidiaries provide capital and managerial expertise to small and medium sized private companies that lack sufficient channels to the capital markets. Rand is traded on the NASDAQ under the symbol “RAND”. Rand is headquartered in Buffalo, NY. www.randcapital.com

SOMS Technologies’ microGreen Extended Performance Oil Filter Now Available to Consumers

Thursday, November 20th, 2008

http://www.aftermarketnews.com/Item/37687/soms_technologies_microgreen_extended_performance_oil_filter_now_available_to_consumers.aspx

Green Oil Filter Hits Market

Wednesday, November 19th, 2008

http://www.greentechmedia.com/articles/green-oil-filter-hits-market-5209.html

SOMS Technologies Announces Retail Availability of microGreen Extended Performance Oil Filter Which Decreases Automotive Oil Use by 70%

Wednesday, November 19th, 2008

http://www.greentechmedia.com/press-releases/-soms-technologies-announces-retail-availability-of-microgreen-extended-performance-oil-filter-which-decreases-automotive-oil-use-by-70—5213.html

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