Archive for the ‘Uncategorized’ Category
microGreen™ Extended Performance Oil Filter Drives SMARTfleet Solutions’ Green Fleet Conversion Program
Wednesday, July 22nd, 2009“Micro Green Oil Filter”, a video on Green TV
Tuesday, June 9th, 2009To check it out, click this link:http://community.greentv.com/_Micro-Green-Oil-Filter/video/681659/8771.html
An AINmedia.tv interview with Steve Kirchner, COO for SOMS Technologies LLC by Automotive Digest
Tuesday, April 14th, 2009Motor Age / Search Auto Parts – “SOMS expands automotive filter line to more models.”
Thursday, April 9th, 2009April 9, 2009: Motor Age / Search Auto Parts – “SOMS expands automotive filter line to more models.”
SOMS Technologies Expands Eco-Friendly Oil Filter Offering to Include European and Asian Vehicle Models
Wednesday, April 8th, 2009Strong demand for microGreen oil filter prompts product line extension, enabling more businesses and consumers to save money while greening their vehicles
Valhalla, New York – April 8 – SOMS Technologies LLC, a provider of engine oil filtration products, today extended its line of microGreen oil filters to include major European and Asian automotive brands, including Audi, Honda, Infinity, Jaguar, Land Rover, Lexus, Mitsubishi, Nissan, Range Rover, Toyota and Volkswagen. This latest expansion is in response to increased demand from fleets and individual drivers looking to reduce their carbon footprint while also saving money. By extending the filter’s availability, now an even greater range of businesses and consumers can use the microGreen filter to increase environmental efficiency of their current vehicles or boost the efficiency of new hybrid vehicles.
The patented microGreen oil filter has two filters in one standard spin-on canister, which ensures that the oil stays cleaner, far longer – improving the life of the engine and allowing drivers to better maintain their vehicles. While traditional oil filters capture the larger particles in engine oil between 25 to 40 microns, microGreen’s patented microfilter system captures particles down to two microns in size. This allows vehicles to operate up to 30,000 miles without an oil change, reducing motor oil use by 70 percent, filter use by 50 percent and cutting oil maintenance costs by 65 percent. As a result, businesses and consumers can ‘green’ their vehicles and see an immediate return-on-investment, unlike other eco-friendly alternatives.
“We have seen a tremendous response from businesses and consumers alike that are focused on being more cost and environmentally conscious. By offering our filter for a broader range of vehicles, we are enabling drivers to make the most of their current vehicle investment while positively impacting the environment,” said Miles Flamenbaum, CEO of SOMS Technologies. “If every vehicle in the U.S. were to convert to the microGreen filter, we could reduce annual motor oil use by 420 million gallons. With today’s expansion covering European and Asian vehicle models, we are one step closer to achieving that goal.”
This announcement comes on the heels of SOMS’ recent expansion into the Canadian market, further demonstrating the company’s growth and continued success. The filter is used by fleets in enterprises, government organizations and educational institutions across the U.S. and is also available for consumer purchase at http://www.microgreenfilter.com/.
About SOMS Technologies LLC
SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil. The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets. The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com/.
SOMS Technologies - Featured on BusinessWeek: Auto Parts
Wednesday, April 8th, 2009FleetOwner - “Filters boost oil life”
Wednesday, April 1st, 2009
Filters boost oil life
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Fleet: Standard Oil of Connecticut, Bridgeport, CT
Operation: Family-owned heating oil company that also offers home security systems and personal insurance services
PROBLEM
It’s an issue facing many fleets large and small operating everything from big rigs down to light-duty vans — how to be more “green” while cutting operating costs at the same time. Solving that ticklish dilemma is even more problematic for fleets serving industries with a decidedly less than positive green image, such as the home heating oil business. But that’s not deterring those companies in the slightest.
“As a company that works in the oil industry, we have a strong commitment to preserving the environment,” says David Cohen, executive vp of Standard Oil of Connecticut. “The challenge we face is how to change things to benefit not only the environment, but our own bottom line as well.”
Engine oil changes were one of those things Cohen personally identified as an area where cost savings and environmental benefits could be achieved simultaneously. Standard Oil operates a fleet of 50 heavy- and medium-duty trucks along with 60 light-duty cargo vans, with the vans on a short engine oil change interval of just 3,000 mi.
“We’ve been using synthetic oil for some time and I kept asking myself, why are we changing out oil so frequently? We don’t change the radiator fluid that much,” he says. “It seemed like a wasteful — and expensive — practice.”
Part of the reason for the frequent oil changes centered not so much on the oil itself but what accumulated in it. Conventional motor oil filters can only filter out particles down to 25 to 40 microns in size, but the problem is that most of the particles that cause engine wear are between 3 to 10 microns in size so they are not filtered. Therefore, after only 3,000 to 5,000 mi., most engine oil becomes contaminated with these small particles and must be changed.
SOLUTION
To get better engine oil filtration, Standard Oil tested and then adopted the microGreen filter developed by Valhalla, NY-based SOMS Technologies. Introduced in October 2008, the microGreen filter combines a conventional filter with a second micro-filter to capture particles down to 2 microns, so the oil is kept exceptionally clean and can last much longer.
Standard Oil initially tested the filter on several of its GMC 2500 one-ton gasoline engine powered service vans and received oil analysis reports from an independent laboratory to monitor the filter’s effectiveness. The results showed it could extend oil drains safely out to 30,000 mi. due to the removal of those small particles, so Cohen quickly had them installed on all of the company’s service vans at the end of last year.
“Even in the severe stop-and-go environment we work in, the oil sampling we conducted showed the oil continued to get better even as it got older in terms of protecting the engine,” Cohen says. “It offers us a nice combination benefit by first reducing the amount of engine oil we consume, which helps the environment; and second, it’s a nice savings for us too in terms of reducing the oil and labor needed for oil changes. It’s up in the $10,000-a-year range in terms of savings.”
Only available for light-duty vehicles now, Cohen plans to expand Standard Oil’s use of the microGreen filter when it reaches the market for heavier truck classes.
“The filter lowers our costs significantly, is better for our vehicles and is much kinder to the environment,” he says. “It’s a winner from every point of view.”
Find this article at:
http://www.fleetowner.com/equipment/maintenancebay/filters-boost-oil-life-0409/index.html
SOMS Technologies Introduces Eco-friendly Oil Filter to Canadian Market
Tuesday, March 17th, 2009microGreen Extended Performance Oil Filter reduces
automotive oil use by 70% and oil filter use by 50%
Valhalla, New York – March 17 – SOMS Technologies LLC, a provider of engine oil filtration products, today announced its microGreen™ Extended Performance Oil Filter is now available in Canada. The patented microGreen oil filter enables vehicles to operate up to 48,000 kilometers without an oil change. With two filters in one standard spin- on canister, the microGreen oil filter ensures that the oil stays cleaner, far longer – reducing the use of motor oil by 70 percent and oil filters by 50 percent. After experiencing strong sales growth in the U.S., SOMS is expanding availability of the filter. Now, Canadian consumers and fleets can save money and protect the environment by significantly decreasing the potential for improper disposal of these hazardous wastes.
There are over 150 million liters of motor oil and 30 million oil filters sold in Canada every year. A significant amount of motor oil and oil filters are not disposed of properly which can significantly pollute the environment. One liter of improperly disposed used oil can pollute one million liters of water, threatening drinking water and our environment.
While traditional oil filters capture the larger contaminant particles in motor oil, down to 25 to 40 microns, the microGreen’s patented microfilter system captures particles down to two microns in size. This cleans the oil more effectively – improving the life of the engine and reducing vehicle maintenance costs. Moreover, cleaner oil is better at reducing engine friction, which improves engine operating efficiency and therefore increases fuel efficiency.
“Our filter has been widely accepted in the U.S. market and demand continues to grow. Having seen such a large interest in the U.S., we have made the strategic decision to expand our availability into Canada,” said Miles Flamenbaum, CEO of SOMS Technologies. “In today’s market, it is critical that companies are able to cut costs. But more than ever, individuals are looking to businesses for their demonstrated commitment to protecting the environment. We are excited to offer the Canadian market an innovative solution which meets both needs – offering tremendous cost savings while making a significant positive impact on the environment.”
SOMS Technologies is targeting various industries with this unique solution, including enterprises, government organizations, educational institutions and individual consumers.
About SOMS Technologies LLC
SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil. The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets. The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com/.
SOMS Technologies’ microGreen Filter Validated by Industry Experts
Wednesday, March 4th, 2009Advisory board members join the growing company based on the filter’s technological merits and far-reaching environmental potential
Valhalla, New York – March 4, 2009 – SOMS Technologies LLC, a provider of engine oil filtration products, today announced its strategic advisory board. With backgrounds ranging from automotive, finance and aerospace engineering, the esteemed advisory board members join the SOMS Technologies team for its promising technology, ability to significantly reduce oil maintenance costs and positive impact on the environment. Under the guidance of the newly appointed advisory board, SOMS Technologies is poised for continued growth and success in the fleet and consumer automotive markets.
The advisory board consists of five members from a diverse set of disciplines. With a combination of technical expertise and business strategy, SOMS is benefiting from the pooled resources of the advisory board. One member, Brian Holliday, brings to the board over eighteen years of automotive aftermarket experience, including management of Fram’s filtration division, which grew operating income by 65 percent under his leadership.
“It is a true honor to be associated with an entrepreneurial company that has developed the first significant advancement in technology for oil filtration in over thirty years,” said Holliday. “SOMS has a great opportunity to change a fairly stagnant industry and I am pleased to work with their excellent management team. I believe this new technology will change oil maintenance behavior for a long time.”
In addition to Mr. Holliday, the advisory board includes trusted business consultants, John Linderman, Mike DeMaio, Debashis Sahoo Ph.D. and Neil Schaffer.
- Mr. Linderman, managing director of NorthStar Partners, brings over twenty-five years of senior management experience to the board, including over fifteen years in the automotive aftermarket and is instrumental in advising the company on strategic marketing, commercialization strategy, channel development and execution.
- Mr. DeMaio, president of Media Nexus, also brings extensive experience to the board in global and consumer marketing, including brands such as Pennzoil, Cadillac, Motorola, P&G and McDonalds. Mr. DeMaio was also COO of Burrell Communications, the largest African American agency in the U.S.
- Dr. Sahoo, concept brief director at Medical Instill Technologies, advises on technical development and validation testing of the microGreen oil filter. Dr. Sahoo has an M.S. and Ph.D. in Aeronautics and Astronautics from the Massachusetts Institute of Technology and brings significant expertise in fluid mechanics, thermal and structural engineering, material science, engineering mathematics and operations research.
- Mr. Schaffer, founder and CEO of Longview Consulting, is an experienced finance executive and has held CFO positions at both public and private companies. Mr. Schaffer advises SOMS on financial planning and operations.
“We are honored to have such a dynamic group of individuals join the SOMS Technologies team,” said Miles Flamenbaum, CEO of SOMS Technologies. “Our advisory board’s credentials further validate the sound technology behind the microGreen filter as well as the overall business potential of our growing company. We value this team’s contributions and look forward to bringing the company to the next level with their guidance.”
The microGreen filter was introduced in October 2008 and is now available for consumer purchase at http://www.microgreenfilter.com/. Through patented technology, the microGreen filter keeps engine oil cleaner, longer – allowing vehicles to operate up to 30,000 miles between oil changes. Fleets and individual drivers around the U.S. and Canada now benefit from a 65 to 70 percent reduction in oil maintenance costs, a 70 percent reduction in oil usage and a 50 percent reduction in filter usage, helping to preserve our environment.
About SOMS Technologies LLC
SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil. The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets. The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com/.
Interview on the South Florida Business Report
Sunday, February 15th, 2009Steve Kirchner, COO of SOMS Technologies LLC, interviewed on the South Florida Business Report (click on Segment 3).
