SOMS Technologies LLC, a provider of engine oil filtration products, announced its microGreen™ Extended Performance Oil Filter is now available in Canada. The patented microGreen oil filter enables vehicles to operate up to 48,000 kilometers without an oil change. With its 2 filters in 1 standard spin- on canister, the microGreen oil filter ensures that the oil stays cleaner, far longer – reducing the use of motor oil by 70 percent and oil filters by 50 percent. After experiencing strong sales growth in the U.S., SOMS is expanding availability of the filter. Now, Canadian fleets and consumers can save money and protect the environment by significantly decreasing the potential for improper disposal of these hazardous wastes.
There are over 150 million liters of motor oil and 30 million oil filters sold in Canada every year. A significant amount of motor oil and oil filters are not disposed of properly which can significantly pollute the environment. One liter of improperly disposed used oil can pollute one million liters of water, threatening drinking water and our environment.
While traditional oil filters capture the larger contaminant particles in motor oil, down to 25 to 40 microns, the microGreen’s patented microfilter system captures particles down to 2 microns in size. This cleans the oil more effectively – improving the life of the engine and reducing vehicle maintenance costs. Moreover, cleaner oil is better at reducing engine friction, which improves engine operating efficiency and therefore can increase fuel efficiency.
The microGreen filter has been validated in extensive fleet and laboratory testing. Furthermore, the filter is the subject of two shared research agreements with the New York State Energy Research and Development Authority.
“Our filter has been widely accepted in the U.S. market and demand continues to grow. We are currently working with 7 of the top 20 national U.S. fleets and numerous regional/local fleets. Having seen such a large interest in the U.S., we have made the strategic decision to expand our availability into Canada,” said Steven Kirchner, COO of SOMS Technologies. “In today’s market, it is critical that companies are able to cut costs. But more than ever, individuals are looking to businesses for their demonstrated commitment to protecting the environment. We are excited to offer the Canadian market an innovative solution which meets both needs – offering tremendous cost savings while making a significant positive impact on the environment.”
SOMS Technologies has recently signed their first distributor in Canada, Resource Maintenance Group in Toronto. “After 20 years in the filtration business, we recognize the microGreen filter as the most innovative advancement in engine oil filtration for spin-on filters. By-Pass and full flow filtration in a single canister, we are very pleased to be a distributor of this unique advanced technology microGreen oil filter,” said Oscar Rank, VP of Sales.
For information contact Steve Kirchner at steve@somstech.com or the Resource Maintenance Group at RMG.sales@gmail.com.
