OXNARD, CA – After testing a new eco-friendly oil filter product for a year, the City of Oxnard will extend its fleet vehicle oil drain interviews, producing an estimated $145,000 in oil and labor savings and an annual reduction of 24,000 quarts of oil.

“After extensive testing utilizing scientific oil analysis, we are excited to adopt the microGreen filter program for our fleet,” said Daniel Berlenbach, fleet services manager, City of Oxnard. “Implementing new technologies that help our municipality reduce its operating costs and positively impact the environment is very important to us.”

 The City of Oxnard is the latest municipal fleet to convert its fleet to the patented microGreen oil filter technology, according to its producer, SOMS Technologies, LLC. The microGreen oil filter was introduced to the U.S. market in October 2008.

The City of Oxnard’s fleet services division was rated number 4 in the “The 100 Best Fleets in North America™” listing for 2010, number 10 in 2009, and number 3 in 2008. In addition, the fleet services division has been recognized twice by the California EPA as a certified “Green Shop.”

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FOR IMMEDIATE RELEASE
June 22, 2010

SOMS Technologies Announces City of Oxnard, Calif. Converts
Fleet to the microGreen® Extended Performance Oil Filter
One of North America’s leading municipal fleets projects major savings in oil maintenance and oil usage

(Valhalla, New York) – SOMS Technologies, LLC announced today that the City of Oxnard, Calif. has converted its vehicle fleet to the company’s microGreen® Extended Performance Oil Filter. The City’s decision comes after a year of testing extended oil drain intervals using the microGreen® Extended Performance Oil Filter. The City projects that converting its vehicle fleet to the product will result in oil and labor savings of $145,000 and an annual reduction of 24,000 quarts of oil.

“After extensive testing utilizing scientific oil analysis, we are excited to adopt the microGreen filter program for our fleet,” said Daniel Berlenbach, fleet services manager, City of Oxnard. “Implementing new technologies that help our municipality reduce its operating costs and positively impact the environment is very important to us.”

The City of Oxnard’s fleet services division was rated number 4 in the “The 100 Best Fleets in North America™” listing for 2010, number 10 in 2009, and number 3 in 2008. In addition, the fleet services division has been recognized twice by the California EPA as a certified “Green Shop.”

“The City of Oxnard is a leader among municipal fleets in the U.S. in technological advancements and the first West Coast fleet to convert to our product,” said Steve Kirchner,
COO, SOMS Technologies. “We are very pleased to be able to work with the City to help them achieve their maintenance costs and environmental objectives.”

The City of Oxnard is the latest municipal fleet to convert their fleet to the patented new microGreen® oil filter technology. The microGreen oil filter was introduced to the U.S. market in October 2008. Numerous fleets, including many of the top municipal and national commercial fleets, use this product. The microGreen oil filter continues to rapidly gain awareness and implementation.

The microGreen Extended Performance Oil Filter is a spin-on filter that fits most light vehicles, as well as fleet classes 1-6. It has been proven through extensive laboratory and on-road testing to reduce oil maintenance costs by 65 percent, decrease the use of motor oil by 70 percent, and reduce the number of filter changes by 50 percent. The microGreen oil filter helps protect the environment and decrease the usage of oil and natural resources.

Designed as two-filters-in-one, the microGreen filter looks and installs like a traditional spin-on oil filter; however, its unique filtration system includes a patented microfilter that captures particles down to 2 microns in size. Traditional oil filters using paper filtration typically filter down to 25 – 40 microns. The double filtration of the microGreen filter keeps the oil cleaner and maintains the additive package, allowing vehicles to extend the use of motor oil up to 30,000 miles.

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About SOMS Technologies, LLC
SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s.The microGreen® Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines two-filters-in-one to provide clean technology that dramatically improves filtration efficiency by allowing vehicles to operate up to eight times the standard change interval without a change of engine oil. The microGreen oil filter has been on the market for over a year and has been overwhelmingly accepted by leading national and local fleets as a way to reduce costs associated with oil changes and protect the environment. The microGreen filter is protected by two U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, N.Y. For more information, please visit www.microgreenfilter.com.

For Further Product Information, Contact:
Steve Kirchner, SOMS Technologies
(877) 757-7667 x703 • steve@somstech.com

For Further PR Information, Contact:
Gary McCoy, The Marx Group
(847) 622-7228 • gmccoy@themarxgrp.com

SOMS Technologies LLC, a provider of engine oil filtration products, announced its microGreen™ Extended Performance Oil Filter is now available in Canada. The patented microGreen oil filter enables vehicles to operate up to 48,000 kilometers without an oil change. With its 2 filters in 1 standard spin- on canister, the microGreen oil filter ensures that the oil stays cleaner, far longer – reducing the use of motor oil by 70 percent and oil filters by 50 percent. After experiencing strong sales growth in the U.S., SOMS is expanding availability of the filter. Now, Canadian fleets and consumers can save money and protect the environment by significantly decreasing the potential for improper disposal of these hazardous wastes.

There are over 150 million liters of motor oil and 30 million oil filters sold in Canada every year. A significant amount of motor oil and oil filters are not disposed of properly which can significantly pollute the environment. One liter of improperly disposed used oil can pollute one million liters of water, threatening drinking water and our environment.

While traditional oil filters capture the larger contaminant particles in motor oil, down to 25 to 40 microns, the microGreen’s patented microfilter system captures particles down to 2 microns in size. This cleans the oil more effectively – improving the life of the engine and reducing vehicle maintenance costs. Moreover, cleaner oil is better at reducing engine friction, which improves engine operating efficiency and therefore can increase fuel efficiency.

The microGreen filter has been validated in extensive fleet and laboratory testing. Furthermore, the filter is the subject of two shared research agreements with the New York State Energy Research and Development Authority.

“Our filter has been widely accepted in the U.S. market and demand continues to grow. We are currently working with 7 of the top 20 national U.S. fleets and numerous regional/local fleets. Having seen such a large interest in the U.S., we have made the strategic decision to expand our availability into Canada,” said Steven Kirchner, COO of SOMS Technologies. “In today’s market, it is critical that companies are able to cut costs. But more than ever, individuals are looking to businesses for their demonstrated commitment to protecting the environment. We are excited to offer the Canadian market an innovative solution which meets both needs – offering tremendous cost savings while making a significant positive impact on the environment.”

SOMS Technologies has recently signed their first distributor in Canada, Resource Maintenance Group in Toronto. “After 20 years in the filtration business, we recognize the microGreen filter as the most innovative advancement in engine oil filtration for spin-on filters. By-Pass and full flow filtration in a single canister, we are very pleased to be a distributor of this unique advanced technology microGreen oil filter,” said Oscar Rank, VP of Sales.

For information contact Steve Kirchner at steve@somstech.com or the Resource Maintenance Group at RMG.sales@gmail.com.

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