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Archive for November, 2009

SOMS Technologies selected by Fast Company as one of 10 ‘green’ start-ups to watch

Tuesday, November 10th, 2009
We don’t all drive electric vehicles quite yet, and in the meantime, SOMS Technologies thinks its high-efficiency engine oil filter can seriously cut down on oil use. It may not be the sexiest green tech innovation, but its the first major upgrade to the standard oil filter since the 1970s. The microGreen filter, which purportedly lasts for 30,000 miles (10 times the recommended range for standard oil filters), saves on oil use by up to 70% and improves fuel efficiency by up to 5% thanks to a microfilter that captures particles down to 2 microns. SOMS has already raised $900,000, and the startup recently announced a pilot program with TruGreen, the largest lawn care services company in the U.S, to provide its microGreen filter to the company’s fleet. SOMS also sells its filter through its Web site.

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By Ariel Schwartz

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