Advisory board members join the growing company based on the filter’s technological merits and far-reaching environmental potential
Valhalla, New York – March 4, 2009 – SOMS Technologies LLC, a provider of engine oil filtration products, today announced its strategic advisory board. With backgrounds ranging from automotive, finance and aerospace engineering, the esteemed advisory board members join the SOMS Technologies team for its promising technology, ability to significantly reduce oil maintenance costs and positive impact on the environment. Under the guidance of the newly appointed advisory board, SOMS Technologies is poised for continued growth and success in the fleet and consumer automotive markets.
The advisory board consists of five members from a diverse set of disciplines. With a combination of technical expertise and business strategy, SOMS is benefiting from the pooled resources of the advisory board. One member, Brian Holliday, brings to the board over eighteen years of automotive aftermarket experience, including management of Fram’s filtration division, which grew operating income by 65 percent under his leadership.
“It is a true honor to be associated with an entrepreneurial company that has developed the first significant advancement in technology for oil filtration in over thirty years,” said Holliday. “SOMS has a great opportunity to change a fairly stagnant industry and I am pleased to work with their excellent management team. I believe this new technology will change oil maintenance behavior for a long time.”
In addition to Mr. Holliday, the advisory board includes trusted business consultants, John Linderman, Mike DeMaio, Debashis Sahoo Ph.D. and Neil Schaffer.
- Mr. Linderman, managing director of NorthStar Partners, brings over twenty-five years of senior management experience to the board, including over fifteen years in the automotive aftermarket and is instrumental in advising the company on strategic marketing, commercialization strategy, channel development and execution.
- Mr. DeMaio, president of Media Nexus, also brings extensive experience to the board in global and consumer marketing, including brands such as Pennzoil, Cadillac, Motorola, P&G and McDonalds. Mr. DeMaio was also COO of Burrell Communications, the largest African American agency in the U.S.
- Dr. Sahoo, concept brief director at Medical Instill Technologies, advises on technical development and validation testing of the microGreen oil filter. Dr. Sahoo has an M.S. and Ph.D. in Aeronautics and Astronautics from the Massachusetts Institute of Technology and brings significant expertise in fluid mechanics, thermal and structural engineering, material science, engineering mathematics and operations research.
- Mr. Schaffer, founder and CEO of Longview Consulting, is an experienced finance executive and has held CFO positions at both public and private companies. Mr. Schaffer advises SOMS on financial planning and operations.
“We are honored to have such a dynamic group of individuals join the SOMS Technologies team,” said Miles Flamenbaum, CEO of SOMS Technologies. “Our advisory board’s credentials further validate the sound technology behind the microGreen filter as well as the overall business potential of our growing company. We value this team’s contributions and look forward to bringing the company to the next level with their guidance.”
The microGreen filter was introduced in October 2008 and is now available for consumer purchase at http://www.microgreenfilter.com/. Through patented technology, the microGreen filter keeps engine oil cleaner, longer – allowing vehicles to operate up to 30,000 miles between oil changes. Fleets and individual drivers around the U.S. and Canada now benefit from a 65 to 70 percent reduction in oil maintenance costs, a 70 percent reduction in oil usage and a 50 percent reduction in filter usage, helping to preserve our environment.
About SOMS Technologies LLC
SOMS (Spin-On Microfilter System™) Technologies has pioneered the most significant breakthrough in engine oil filtration technology since the early 1970s. Developed by SOMS, the microGreen™ Extended Performance Oil Filter significantly reduces maintenance costs for both individual vehicles and fleets, and protects our environment by eliminating hazardous waste and decreasing dependence on natural resources. The microGreen oil filter combines 2 filters in 1, providing a clean technology that dramatically improves filtration efficiency, allowing vehicles to operate up to 8 times the standard change interval without changing the engine oil. The microGreen oil filter has recently been introduced to the market and has been overwhelmingly accepted by leading national and local fleets. The microGreen filter is protected by 2 U.S. patents and has additional U.S. and international patents pending. The company is headquartered in Valhalla, New York. For more information, please visit http://www.microgreenfilter.com/.
